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Track 1: Foundations · Lesson 1 of 10
How Prices Move
3 min · Beginner · Up next
Why stock prices go up and down every day
The role of supply, demand, and news in price moves
Why short-term swings don't always mean something is wrong
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What Is a Share?
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6 tracks · 57 lessons · Progress unlocks as you go
Track 1
How Markets Work
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Track 2
Building Your Portfolio
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Risk & Volatility
10 lessons · 2.5 hrs
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Track 4
The Power of Time
10 lessons · 2.5 hrs
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Track 5
Investing with Your Values
10 lessons · 2.5 hrs
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Track 6
What Comes Next
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Track 1 — How Markets Work: Lesson 1
How Markets Work
Foundations · 0 of 10 complete
1
How Markets Work
10 lessons · Foundations
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2
Building Your Portfolio
10 lessons · Soffia+
3
Risk & Volatility
10 lessons · Soffia+
4
The Power of Time
10 lessons · Soffia+
5
Investing with Your Values
10 lessons · Soffia+
6
What Comes Next
14 lessons · Soffia+
In Progress
Track 1 — How Markets Work
Up next: Lesson 1
Foundations
Track 1
How Markets Work
The essential building blocks — what shares are, how markets work, and how to think about your money.
1
What Is a Share?
15 min · Foundations
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Revisit
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
2
How Prices Move
15 min · Foundations
Up next
Revisit
Stages
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
3
The Case for Diversification
15 min · Foundations
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1 · Opening
2 · Core Concept
3 · Going Deeper
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5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
4
Why Markets Drop
15 min · Mindset
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1 · Opening
2 · Core Concept
3 · Going Deeper
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5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
5
Your First Portfolio Check-In
15 min · Foundations
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
6
Investor vs. Trader
15 min · Mindset
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
7
The Set-It-and-Forget-It Secret
15 min · Strategy
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
8
What 100 Years of Market History Shows
15 min · History
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Revisit
Stages
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
9
Your Money Just Made Money
15 min · Compounding
Soffia+
Revisit
Stages
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
10
What You Know Now
15 min · Capstone
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
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Lessons 8 - 10 are available with a Soffia+ subscription.
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Track 2 — Building Your First Portfolio
Up next: Lesson 1
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Track 2
Building Your First Portfolio
From individual stocks to a complete portfolio — account types, diversification, ETFs, and knowing your risk number.
1
What Is a Portfolio, Really?
15 min · Portfolio
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
2
The Taxable vs. IRA Decision
15 min · Tax & Accounts
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
3
The Concentration Problem
15 min · Risk
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
4
What Diversification Actually Means
15 min · Diversification
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
5
The Two Types of Risk
15 min · Risk
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1 · Opening
2 · Core Concept
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4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
6
The 11 US Market Sectors
15 min · Markets
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1 · Opening
2 · Core Concept
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5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
7
US vs. International Exposure
15 min · Geography
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
8
Active or Passive: What the Evidence Shows
15 min · Strategy
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
9
How Risk Is Measured
15 min · Risk
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
10
A Portfolio That Looks Like You
15 min · Capstone
LockedRevisitStages
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
Completed lessons can be revisited at any time — click any done lesson to jump to a specific stage.
In Progress
Track 3 — Understanding Risk
Up next: Lesson 1
Complete Track 2 to unlock
Track 3
Understanding Risk
The emotional and statistical reality of market volatility — what drops mean, how crashes feel, and when selling actually makes sense.
1
Drops Are Normal
15 min · Risk · Free
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
2
What Is Volatility?
15 min · Volatility
LockedRevisitStages
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
3
Short-Term Noise vs. Long-Term Signal
15 min · Mindset
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
4
The Psychology of Losing Money
15 min · Psychology
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
5
What a Crash Looks Like from the Inside
15 min · History
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
6
The Panic Selling Math
15 min · Mindset
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
7
The Mismatch Problem
15 min · Risk
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
8
When Should You Actually Sell?
15 min · Strategy
LockedRevisitStages
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
9
What Your Portfolio Has Done Before
15 min · Portfolio
LockedRevisitStages
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
10
Your Real Risk Profile
15 min · Capstone
LockedRevisitStages
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
Completed lessons can be revisited at any time — click any done lesson to jump to a specific stage.
In Progress
Track 4 — The Power of Time
Up next: Lesson 1
Complete Track 3 to unlock
Track 4
The Power of Time
Compounding, inflation, dollar-cost averaging, and the single most powerful advantage any investor has — starting early and staying in.
1
The Investor's Secret Weapon
15 min · Compounding
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
2
The Maths of Compounding
15 min · Compounding
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
3
The Cost of Waiting
15 min · Time
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
4
Planning Your Future Self
15 min · Planning
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
5
What Is Inflation — And Why Does It Matter?
15 min · Inflation
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
6
Consistency vs. Timing
15 min · Mindset
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
7
Dollar-Cost Averaging
15 min · Strategy
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
8
Automate and Forget
15 min · Automation
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
9
The 401(k) and the Free Money
15 min · Tax
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
10
The Decision That Compounds
15 min · Capstone
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
Completed lessons can be revisited at any time — click any done lesson to jump to a specific stage.
In Progress
Track 5 — Investing with Your Values
Up next: Lesson 1
Complete Track 4 to unlock
Track 5
Investing with Your Values
ESG investing, ethical screening, greenwashing, and how to build a portfolio that reflects what you actually care about.
1
What Is Values-Based Investing?
15 min · ESG
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
2
The History of Ethical Investing
15 min · History
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
3
How ESG Scores Are Built
15 min · ESG
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1 · Opening
2 · Core Concept
3 · Going Deeper
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5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
4
Screening Your Portfolio
15 min · ESG
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
5
The Performance Question
15 min · Performance
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
6
ESG ETFs — What's Inside?
15 min · ETFs
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
7
The Greenwashing Problem
15 min · ESG
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
8
Climate Risk and Your Portfolio
15 min · Climate
LockedRevisitStages
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
9
Shareholder Voice
15 min · Advocacy
LockedRevisitStages
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
10
Your Values, Your Portfolio
15 min · Capstone
LockedRevisitStages
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
Completed lessons can be revisited at any time — click any done lesson to jump to a specific stage.
In Progress
Track 6 — What Comes Next
Up next: Lesson 1
Complete Track 5 to unlock
Track 6
What Comes Next
Dividends, earnings, the Fed, inflation, bond yields, market cycles, and sector rotation — how macro forces shape every portfolio.
1
Dividends & Dividend Tax
20 min · Income & Tax
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
2
Earnings Reports & Earnings Season
20 min · Markets
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
3
What the Fed Does
15 min · Macro
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
4
Inflation and Your Portfolio
15 min · Macro
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
5
Bond Yields
15 min · Bonds
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
6
Market Cycles
15 min · Macro
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
7
Sector Rotation
15 min · Strategy
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
8
What Is a Benchmark?
15 min · Performance
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
9
Active or Passive: What the Evidence Shows
15 min · Strategy
LockedRevisitStages
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
10
How Pro Investors Think
15 min · Capstone
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1 · Opening
2 · Core Concept
3 · Going Deeper
4 · One More Layer
5 · Check Your Understanding
6 · Reflect
7 · Wrapping Up
Completed lessons can be revisited at any time — click any done lesson to jump to a specific stage.
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Track 1 — How Markets Work
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